Brand designer and strategist for CPG founders who need more than something that looks good.

My work has appeared in Wired Magazine, and MoMA's Design Store has featured my printed posters — but most of what I do happens further upstream. With a BA in Economics alongside a BA and MA in Design, I think about why people buy before I think about how things look. That combination is what lets me work from brand strategy through to final production without losing the thread.

I work with food, wellness, and lifestyle founders — usually at the point where the brand looks fine but the results don't reflect it. I've helped founders lift conversion by 18% and grow revenue by 38% through brand and messaging work alone.