Airbnb

The Challenge

In an increasingly competitive short-term rental market, Airbnb needed to differentiate itself beyond functional benefits. The challenge was to create an emotional connection that positions Airbnb stays as transformative experiences rather than simply places to sleep. How could we help people see that an Airbnb isn't just a space—it's an opportunity to discover who they might become?

The Insight

Holidays let us experience a different version of ourselves by "trying on someone else's life." When we step into a new environment, we often discover hidden aspects of our personality—realizing we're morning people when surrounded by east-facing windows, or that we thrive in creative chaos after staying in an artist's loft.

The Idea

Airbnb doesn't just provide holiday spaces—it offers glimpses into different versions of what our lives could be. This campaign celebrates the opportunity to "try on" different lifestyles and helps people keep the elements that genuinely fit. It's about living your way into yourself, one stay at a time.

‍