Invigorated Water

We worked with Invigorated Water, an alkaline water company, to design the packaging artwork for the range of their products. The company has different lines with products aimed at different sizes of households, work environments as well as individuals. Most of their filters are designed to be versatile enough to work on their own, too, while they have a few solutions for people on the go.The main goal was for the packaging to be a differentiation point between the different lines, as well as between the different kinds of products. For the purposes of this case study, we’re going to present 3 of their product families:- pH Restore and pH Refresh, two of their oldest, best-selling products, are basic pitcher designs made of Tritan plastic, suitable for every home and budget.- pH Replenish glass carafe and ph Vitality stainless steel pitcher, consisting of more elegant shapes and premium materials.- Travel alkaline water bottles, featuring 3 different kinds - pH Revive, a big, heavy duty bottle made of Tritan plastic, pH Hydrate, an elegant, minimal glass bottle with a bamboo lid and pH Active, a curvy, stylish stainless steel bottle with a bamboo lid in 3 sizes.

The packaging of pH Refresh and pH Restore consists of a water background image and a product image on the front of the box, following the same idea as most similar products in the market, but in a more clean version. The typography is minimal, with the product name being more prominent and the and rest of the information being complimentary. With alkaline water being something relatively new, the back of the box was reserved for information about the filters and their benefits, as well as company information.

The goal for the packaging of pH Replenish and pH Vitality was to create a connection with the basic line packaging, but for the artwork to be able to convey a more elegant, luxurious product. The box consists of an abstract background image, that gives the sense of flow, with the same white rectangular on the front and the same typography. There’s no product image on the front, making the look of the box even more minimal; these were reserved for one of the sides of the box, showcasing two different views of the product. The back and other side of the box, again, was reserved for information about the filters and their benefits and the company.

For the alkaline water bottles we wanted something different and unconventional, so we decided to pack the items in thick cylinder boxes instead of the more traditional rectangular box, making the items really stand out on the shelves. We followed the same design idea as pH Replenish and pH Vitality, with the same white rectangular on the front and the same typography. For these, being products destined for an active lifestyle and people on the go, we used a more bold, polygonal pattern on the background. We kept the same motif for all 3 bottles, but to differentiate them, we selected 3 different shades from the alkaline spectrum and we dedicated one on each type of bottle; pH Revive box is Dark Blue, pH Hydrate is Aqua, while pH Active is Purple. User instructions along with all the necessary info were placed in small rectangles on the back of the cylinder.

The founders of the company were really happy with the result, and they found that the designs complement perfectly their stylish products. We love to see how all of these products have been a big success on the company website, Amazon and retail shops and people keep on bringing up how they love the unique construction and the beautiful artwork.